May 12, 2018

Reno River Roll at the Reno River Festival

Reno, Nevada

Venue : Downtown Reno
Time : Noon
State : Nevada
Contact Website :

The newest sensation to the Reno River Festival returns bigger and more amped up than ever! This moving concert is a celebration of everything bicycle. The Island of Black and White will take you on a soulful, slow ride with a performance and a sound system that will turn heads. The leader singer will weave through the costumed crowd of cyclists as you take an unforgettable tour of the streets of Reno.

2018 features a brand new 7-mile course which begins on the Virginia Street Bridge and ends in the heart of the festival. Grab your favorite bicycle, put on your craziest costume, and get ready for the most unique ride of your life following the Coors Light Girls Bike Team, Tour de Nez, Dolan Auto Group, RPD Police Excort and more! The Reno River Roll is the official kick-off to Bike Week in Northern Nevada. It is open to all ages and all types of bicycles. For more information, visit the Reno River Roll link above or just get in now. Space is limited. The thrill is not.

Dress your best for a chance to win a whole slew of prizes including a Coors Light bicycle, cash and a dinner for two with a suite at the Circus Circus.